Second Chance Beer Company Hosts Pawliday Market

Second Chance Beer Company, the “Seize a Pint, Save a Pup” brewery in Carmel Mountain, is hosting its Pawliday Market on Sunday, December 4 from 12:00 noon – 4:00 p.m. The dog-friendly event is free to attend and includes pop-up shopping with several locally-owned dog-themed vendors.

Vendors include AzĂșcar & Spices, BARKS & CRAFTS, Cookies & Co., Cozy Canine Coffee, Furry Friends & Co, JustFoodForDogs, Pet Power Studio, and Swell Gelato. Holiday card photos for pets are available for purchase with Erin Wiese Photo and Puppy Picnic Co.

Dogs from Second Chance Dog Rescue will be on hand for application for adoption. Pawliday Market will feature beer specials, including Second Chance’s seasonal Frosty The Hazeman Hazy IPA.

VIP tickets are available here for $150 and include a 10-minute holiday card photo session, one drink ticket, and a gift bag. A portion of the proceeds benefits Second Chance Dog Rescue.

Second Chance Beer Company, which was recently coined “San Diego’s most dog-friendly brewery” in a Thrillist San Diego article, is located at 15378 Avenue of Science.

Second Chance was founded in 2015 by Virginia Morrison and her husband Marty Mendiola. One percent of their sales of Buddy Lager and New Day IPA goes to animal rescues such as Second Chance Dog Rescue and The Animal Pad. They have donated more than $250,000 to date and have facilitated new homes for nearly 100 dogs through adoption events at its tasting rooms.





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